🔔 Communication

Auto messaging for admissions, fees & campus ops — WhatsApp, SMS, email, push

Multi-Channel Alerts is the notification backbone for admission lead nurture, fee dues, absence, transport delays, and circular blasts — with approved templates and delivery logs instead of personal WhatsApp chaos.

WhatsApp SMS Auto-follow-up
Channels SMS · WhatsApp · email · push
Sequences admission & fee follow-ups
Logs of who was notified when
The problem

Why campus messaging becomes chaos

When counselors and teachers message from personal WhatsApp, leads go cold and compliance disappears.

No admission nurture

New enquiries sit until someone remembers to reply.

Shadow broadcasts

Staff message parents from private numbers.

Missing proof

Nobody can show a lead follow-up or fee reminder was sent.

Spam fatigue

Parents get five messages about the same event.

Capabilities

What this module actually does

Operational depth your team will use every cycle — not a shallow feature list.

Channel connectors

Route via WhatsApp Business API, SMS gateways, email, and app push providers.

Admission follow-up sequences

Auto-message new CRM leads, cold leads, counseling reminders, and incomplete applications.

Template library

Approve reusable messages with variables for admissions, fees, attendance, and events.

Audience builder

Target leads by stage/source, classes, routes, defaulters, staff, or custom segments.

Event triggers

Auto-fire from admissions CRM, attendance, fees, transport, events, and more.

Throttle & quiet hours

Reduce night spam and duplicate blasts.

Delivery logs

Audit sent/failed statuses for counselors and support.

Emergency broadcast

Priority send for campus-wide urgent notices.

Operating loop

How it works end to end

A clear path your staff and parents can follow without training manuals.

  1. 01

    Compose

    Pick a template or draft with variables.

  2. 02

    Target

    Select leads, parents, or ops audiences and channels.

  3. 03

    Automate

    Manual blast or CRM/module-triggered sequence.

  4. 04

    Audit

    Review delivery logs and failures.

Who uses it

Role-aware access for every stakeholder

The right people see the right slice of the pipeline.

Broadcast

Admin / Comms

Owns templates, channels, and campus blasts.

Lead nurture

Admissions counselor

Runs WhatsApp/SMS follow-ups tied to CRM stages.

Dues triggers

Fee office

Sends reminder sequences to defaulters.

Delay alerts

Transport desk

Notifies route parents on exceptions.

Outcomes

What changes after go-live

Measurable ops wins institutions report once this module runs inside ScholarERP.

Faster first touch on new admission leads
Proven delivery logs instead of “we told them”
Less personal-number WhatsApp chaos

“Admission follow-ups and fee reminders stopped being a weekend WhatsApp marathon — sequences run with logs we can show parents.”

Accounts & Admissions Ops · K-12 school group
FAQ

Questions teams ask before buying

Straight answers for setup, integrations, and day-two operations.

Can WhatsApp messages follow up admission leads automatically?

Yes. When Admissions CRM creates or stages a lead, Alerts can fire template sequences on WhatsApp, SMS, and email.

Which providers are supported?

Connectors depend on deployment — typically WhatsApp Business APIs, SMS gateways, SMTP/email, and mobile push.

Can alerts fire automatically on absence?

Yes. Attendance Management can trigger parent absence alerts through this engine.

How do we avoid message spam?

Use templates, quiet hours, dedupe rules, and preference centers configured by your admin.

Is WhatsApp mandatory?

No. Institutions enable only the channels they are licensed and compliant to use.

Send a sample WhatsApp admission follow-up in the demo

See CRM trigger → template → delivery log end to end.