How Sunrise Public School turned Meta leads into enrolled students on WhatsApp
Paid ads created a flood of enquiries — and a leaky follow-up process. Sunrise rebuilt admissions as a CRM with scoring and WhatsApp nurture.
Challenges before ScholarERP
What made day-to-day operations fragile — and why a patchwork of tools stopped scaling.
Leads arrived faster than counselors could call
Facebook and Instagram forms dumped into a shared inbox. Hot parents waited; cold ones cluttered the queue.
No lead scoring meant random follow-up
Every enquiry looked equal. Counselors spent evenings on low-intent chats while Grade 1 seats filled elsewhere.
WhatsApp conversations vanished into personal phones
When a counselor left, the school lost the chat history — and sometimes the family.
How ScholarERP solved it
ScholarERP Admissions CRM captured Meta leads, scored intent, and nurtured families on WhatsApp from one institutional inbox.
-
Connect campaign forms to the CRM
Every Meta lead landed as a structured enquiry with UTM source, grade interest, and timestamp.
-
Score and route automatically
High-intent parents reached senior counselors first; nurture sequences handled the long middle.
-
Keep WhatsApp institutional
Chats, templates, and reminders lived on the school number — not on personal devices.
What they say after go-live
“We finally know which ad produced which admission. ScholarERP turned our WhatsApp chaos into a pipeline the whole admissions desk can trust.”