How Metro Coaching turned walk-ins and Meta ads into a scored enrollment engine
Five Delhi centers competed for the same leads and sometimes the same students. ScholarERP CRM scored intent and prevented counselor cannibalization.
Challenges before ScholarERP
What made day-to-day operations fragile — and why a patchwork of tools stopped scaling.
Centers poached each other’s enquiries
WhatsApp forwards created duplicate counseling and angry price shopping.
Walk-ins vanished without owners
Front-desk notebooks did not create tasks.
Campaign spend lacked enrollment truth
Marketing celebrated leads; finance cared about fee-paid joins.
How ScholarERP solved it
ScholarERP admissions CRM made every lead institutional — scored, routed, and attributed from click to fee-paid enrollment.
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De-duplicate at capture
Phone and email uniqueness stopped multi-center collisions.
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SLA clocks on hot scores
Counselors earned leads by responding, not by hoarding.
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Revenue attribution
Campaigns were judged on enrollments, not form fills.
What they say after go-live
“Growth is not more leads — it is more paid seats without counselor chaos. ScholarERP made that definition operational.”